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William Hill UK - All promo & bonus codes for United Kingdom

What is the William Hill Bonus Code?

When we talk about the top – 5 or top – 10 bookmakers in the world, William Hill’s name will definitely appear in those rankings. The bookmaker is one of the oldest representatives of the UK and global gambling industry. Founded in 1934, William Hill has emerged as one of the most popular and trusted betting companies. The online platform was launched in the early 2000s, and major improvements were made after sealing a partnership with OpenBet and Playtech. Williamhill.com operates in 17 languages, while the services are available in the UK and internationally.

William Hill offers 37 sports for bettors plus Vegas, Live-Casino, Bingo and Poker. The bookie is not indifferent to promotional offers. However, compared to other established bookmakers, William Hill lacks an abundance of various interesting offers. This article will analyze the existing promotional opportunities for new and eligible clients and explain the advantages and disadvantages. Additionally, you can get acquainted with the registration procedure, deposit and withdrawal options and other basic features related to the online platform.

Who can claim promo code offers?

William Hill services are accessible for punters aged 18 or more. Note that the age restrictions might differ depending on the jurisdiction of your country.

How To Use William Hill Promo Code?

Do I have to open a William Hill account to get a bonus code?

Yes. When you sign-up to William Hill’s website, the bookmaker will offer a special code for a welcome offer. Only registered users can use the bonus codes. More on that to follow.

What do I have to do to open a William Hill account?

The registration procedure includes some basic steps. First and foremost, you should provide your name, email address, and date of birth, create a username and a password and agree with the terms and conditions of the bookie. William Hill does the verification automatically. However, you might need to provide additional information, including a passport number, a driving license or an ID.

How do the bettors get the bonus code?

During the enrollment, William Hill will offer to use a bonus code for the welcome offer. That code is mandatory if you want to claim the new customer offer. It is usually a combination of capital letters and numbers. In this review, you can find detailed information on the welcome bonus and the promo code.

How often does William Hill offer promo codes?

Unfortunately, there is no information on the precise interval within which William Hill provides new promo codes.

What types of Promo Codes do William Hill offer, and how to get them?

William Hill Welcome Offer – “Receive £30 Free Bets For Your First Stake.”

William Hill offers a good welcome bonus to its new clients from the UK and Ireland. This promotion gives an opportunity to place an initial bet, receive free bets and use them on the sportsbook products. The terms and conditions of the bonus are as follows; punters should sign-up to the William Hill website. During the registration, the bookmaker will offer a special promo code H30 for the welcome bonus. You should use that code to become eligible for the offer. Afterwards, the bookie will require placing an initial deposit of £10 and placing a qualifying bet with the same amount with minimum odds of 1.20. If you place an each-way bet, William Hill will count only the Win part.

Moreover, it is mandatory to have the minimum stake placed on the Win option. Once players complete these steps, they will receive a 2 x £15 bonus as free bets. The latter should be used within a 30-day-period on any sportsbook offering except for the pool, lottery bets and tote. Note that you must wager the free bets before making a withdrawal.

Guide – How to get the William Hill “Welcome Offer”.

William Hill Giveaway Bonus – “Play Scratch, Receive Free Bets, Odds Boost and Bonuses.”

Scratch of the Day is one of William Hill’s main promotions for UK and Ireland-based clients. In a nutshell, punters can play scratch and get an opportunity to claim bonuses, receive free bets or win a percentage boost. First and foremost, you should register for the bookie’s website. Afterwards, you can find the “Scratch of the Day” bonus in the “Promotion” section. When you start playing the game, your screen will show 6 boxes. Click on each of them, and if you see three similar results, you will be given one of the following prizes;

  • First Goal Scored: You can receive a bonus if the player you backed scores the first goal in the game.
  • Matched Bet: Wager and get a bonus equal to your stake
  • Bet Boost: Receive your winnings with boosted value
  • Bet & Get: Place a wager on a specific market and get a bonus
  • Sweepstakes: Receive a bonus for your following Scratch of the Day games
  • Extra Winnings – Win a bet and gain additional winnings

Note that you must complete the respective requirements for each of the above-mentioned options. For example, if the scratch awards you free bets, you should place a qualifying bet of a specified amount to receive the free bets. The same applies to the other prizes.

Guide – How to get the William Hill “Giveaway Bonus”.

William Hill Prediction Bonus – “Pick 6 Games You Think Will Finish With 3-4 Goals, Earn Free Bets and Win Massive Prizes.”

William Hill’s “Free or 4” bonus provides an opportunity to win massive prizes by guessing which football games will end up with 3 or 4 goals. In short, if you pick 6 matches where both teams will register 3-4 goals in normal time (extra time and penalty shoot-out excluded), you can earn £200 in 8 portions of £25. The bookmaker will provide players with a list of matches from where they can pick their favorites. When you make your choice, just click on the “+” button and add that match. If you are unsure which games will end up with 3 or 4 goals, you can choose the “Lucky Dip” option. This feature will randomly select 6 matches for you. Note that the bookmaker will award free bets in case you guessed 4 or 5 matches out of 6. Punters with 5 right predictions will receive £5 free bets, while those who have made 2 mistakes will gain £1. The free bets should be used within 30 days, as they will expire afterwards. Also, note that during the gameweek, you can edit your selections and change them. It is worth mentioning that you will still be eligible for the bonus if one of the matches is postponed. However, you will not be able to apply for the maximum award (£200).

The prize pool for this promo is £1,000,000. If the overall value of the prizes is more than the pool, the bookie will distribute the portions in accordance with the situation and number of winners. Besides the free bets, your right predictions will be considered monthly and annually. For each correct selection, players will receive points. For example, if you made 6 right predictions, William Hill will credit you 15 points. By the end of the month, punters will see their positions on the leaderboard. Clients with the most points will receive £1,000 cash, while players from the top – 20,000 will be given free bets. If you finish first on the leaderboard by the end of the year, the bookmaker will award you a £10,000 cash prize.

Guide – How to get the William Hill “Prediction Bonus”.

William Hill ACCA Boost Bonus – “Combine At Least 3 Selections, Receive A Boost from the Bookmaker”

William Hill is not indifferent to ACCA Bonuses and provides punters with an opportunity to create an accumulator and receive a price boost. Punters should combine 3 to 25 selections in a single ticket with a minimum odds of 1.2 to claim for the ACCA Bet Boost. According to the terms and conditions, the price of the ACCA will be boosted by up to £20 (or the currency of your residence). Punters can place ACCA Boost bets either pre-match or in-game. Note that the promotion does not apply to the following sportsbook products; Horse Racing and Greyhound Racing.

Moreover, punters should exclude the following markets when claiming this offer; total points, handicap and enhanced markets. If one of the selections in the accumulator is postponed, users will not remain eligible for the promotion. Additionally, if you use an each-way, William Hill will consider only the Win part of the bet.

Guide – How to get the William Hill “ACCA Boost”.

William Hill ACCA Insurance – “Combine At Least 5 Selections, Receive Free Bets If One Event Spoils the Ticket”

William Hill’s ACCA Insurance is presented alongside the ACCA Boost bonus. The terms and conditions are similar, but there are some tiny differences that punters should know. Compared to the Accumulator Boost bonus, players should have at least 5 selections on their bet slip with minimum odds of no less than 1.2 to become eligible for the offer. The bets can be placed either live or pre-match. All sportsbook products apply to this promotion except for virtual markets, horse racing, and greyhound racing.

The bookmaker requires placing a straight-accumulator, as other kinds of bets (permed or named multiple) will not count. Note that the bookmaker will consider only the Win part of an each-way bet. When one of the events is postponed, and players do not have enough selections eligible for the offer, the bookmaker will make the bet slip void. If punters complete all the steps and one selection spoils the ticket, William Hill will provide up to £20 free bets (or the respective currency of the player’s country). Free bets should be wagered within 30 days. The remaining portion will expire if players do not use the full bonus.

Guide – How to get the William Hill “ACCA Insurance”.

William Hill Best Odds Guaranteed Bonus “Bet on Horse Racing and Greyhound Racing, Receive Your Win at Highest Odds”

William Hill’s customers can claim the best odds guaranteed offer for all UK and Ireland Horse Racing and Greyhound Racing. These promotions become available from 10 am on the day of the event. However, consider that for Cheltenham races, the bookie activates the bonus 48 hours before the start of the race. If punters place bets before the above-mentioned time, William Hill will settle the bets at the current price or at Starting Price (if there was no taken price). The promotion applies only to the Win market. The bookmaker will credit your winning based on the highest odds if you win. Note that the maximum win per one customer per day equals £25,000. The offer will become void if there is a non-runner (does not participate in the race) or if the prices revert to the Starting Price.

Guide – How to get the William Hill “Best Odds Guaranteed”.

William Hill Best Odds Guaranteed Bonus – “Receive Your Winnings At Highest Market Prices”

William Hill provides its customers with an opportunity to interact with the bookie and find the best market price on Horse Racing. Punters can place bets by choosing the highest odds from the following bookmakers; Ladbrokes, Betfair Sportsbook, Sky Bet, Bet365, Paddy Power and Coral. During the event, WH will follow the odds in the market. The bookmaker will consider the best current option and adjust or offer higher odds to the players. On the other hand, clients should send a screenshot (if they bet online) or provide physical evidence (if they bet in shops) of a bookmaker that has offered the highest odds at a certain point during the race. Note that this promotion applies only to un-restricted, non-promotional prices and standard fixed odds win markets. Basically, punters enter an auction, where they will eventually get their win with the highest possible measurement.

Guide – How to get the William Hill “Best Odds Guaranteed”.

Claim bonus in addition to other existing offers

According to the terms and conditions of each bonus, only the Welcome offer cannot be used in conjunction with other promotions. Regarding the remaining offers, we did not find any evidence or warning from the bookmaker.

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Withdrawal & Deposit Methods

What deposit and withdrawal methods are supported in William Hill?

William Hill supports numerous deposit and withdrawal options. For UK customers, there are more than 10 different systems supported by the bookmaker. Clients can use debit cards, E-Wallets, Online Banking, Cash Vouchers or Cash Transfers for their deposits and withdrawals.

Below is a list of all deposit options:

  • Debit Cards (Visa, Mastercard, Maestro, PostePay),
  • Cash Vouchers/Prepaid Cards (William Hill Cash Direct, PaySafeCard, Neosurf),
  • E-Wallets (PayPal, EcoPayz),
  • Apple-Pay,
  • Online Banking (Fast Bank Transfer, Trustly).

William Hill withdrawal options are:

  • Debit Cards (Visa, Mastercard, Maestro, PostePay),
  • Cash Vouchers/Prepaid Cards (William Hill Cash Direct),
  • E-Wallets (PayPal, EcoPayz),
  • Cash Transfer (Bank Transfer).

Each deposit and withdrawal system has its respective minimum and maximum amounts. When you deposit through debit or credit cards, the minimum amount equals £5, and the maximum amount is £99,000. The same numbers also apply to withdrawals. If you use online banking systems, the amount will range from £10 to £100,000.

For e-wallets, the prices are as follows (for both deposits and withdrawals):

  • PayPal (£10 – £5,500);
  • EcoPayz (£10 – £8,400).

Can I withdraw my New Customer Offer winnings?

Punters should follow the terms and conditions to withdraw welcome offer funds and complete all required instructions. As mentioned, you can’t withdraw free bets received for the welcome bonus, as it should be wagered once the bookmaker credits them.

Mobile Welcome Bonuses

William Hill Apps & Mobile Betting

William Hill offers its services via a well-designed application available for both Android and iOS users. The APK includes the same content as the PC version of the website. Punters can benefit from the same Sportsbook, casino games and promotional offers.

Is there a mobile bonus?

Unfortunately, at the time of this publication, there is no special mobile bonus for William Hill application users.

Are there any mobile betting options?

The betting options on the William Hill app are similar to the PC version. Registered clients can place pre-match and live bets, watch live streams of sporting events and try casino games. Furthermore, the same promotional offers are accessible via smartphones, including the welcome offer.

How to download the William Hill mobile app?

There are different procedures for iOS and Android users regarding the APP downloading.

Here are the steps for Android users;

-Open the William Hill website via your browser.

-Enable the option when your smartphone allows downloading files from sources other than “Google Play”. Open “Settings” and find “Device Administration” to locate unknown sources.

-Download the application from the website.

-Enable installation of william hill .apk file

Regarding iOS users, you should complete the following steps;

-Open your smartphone’s iStore

-Search for the William Hill app

-Click Install and get the APK

William Hill Bet Builder

William Hill customers have the privilege to benefit from the Bet Builder, a relatively new feature in the gambling industry, which allows combining multiple bets from different markets of one event. For example, you can pick a football match and choose the number of goals, corners or yellow cards on the same bet slip.

William Hill Accumulator Bonus

The bookmaker offers two different accumulator bonuses. As mentioned, punters can combine from 3 to 25 events in an accumulator and claim the ACCA Boost, or combine at least 5 events and become eligible for the ACCA Insurance. Feel free to check out the detailed terms and conditions of each accumulator bonus in this article or on williamhill.com.

William Hill Pros and Cons – Bonus Offer Summary Review


  • Good ACCA Bonuses
  • Standard Welcome Offer
  • Remarkable Giveaway Bonus
  • Bet Builder Option


  • No Loyalty Scheme

Is William Hill legal in the UK?

William Hill is undoubtedly one of the safest bookmakers in the market. WHG (International) Limited, which operates William Hill, has a license issued by UK Gambling Commission and Gibraltar Gaming Authorities.


William Hill is one of the most popular bookmakers. However, regarding the promotional offers, there is still room for improvement. There are numerous bonuses for new and existing clients with some basic industry standards. William Hill has a good Welcome Offer, solid accumulator, and giveaway bonuses. However, we cannot label them as remarkable and claim they have the best options in the market. In terms of competitive advantage, WH is not standing way higher than other companies. Also, the absence of weekly bonuses and loyalty schemes is worth mentioning. Generally, we have come to the conclusion that the whole package of bonuses has an above-average level, and William Hill can do better in this aspect.

William Hill UK Promo Code – FAQ

Punters can see their winnings once all bets are settled. Afterwards, it might take some time for the withdrawal. Depending on the system you use, you can receive the winnings instantly or within several days. If you use online banking or a cash transfer, the withdrawal procedure might take up to 10 days. As reported on the William Hill website, customers from Fiji and Nigeria will experience a 2-3 delay.

William Hill bets are settled instantly unless there are unexpected technical issues.

The bookmaker has several offers for existing clients. The list includes ACCA Bonuses, Giveaway and Free Bet bonuses. A detailed explanation of the terms and conditions of each bonus can be found in this article and on williamhill.com.

Unfortunately, at the time of this publication, William Hill was not offering a bonus code for Bingo.

At the time of this publication, there was no Promo Code for William Hill Casino Club.

Wagering requirements are indicated in the terms and conditions of the bonuses. This article and William Hill’s website provide the necessary information for the clients. Usually, the wagering options are different.

There are general restrictions that apply to all promotions. Additionally, some bonuses require avoiding several deposit systems when wagering, while others include limits on the markets and sportsbook products. You can check the thorough explanation of restrictions in the Bookmaker Ratings article or open williamhill.com and click on each promotion’s T&C.

At the time of this publication, there were no bonuses that punters could claim once a week. However, some promotions are active daily, including the Accumulator bonuses, “Scratch of the Day”, and the Best Odds Guaranteed offers.

The winning limits of each bonus are indicated in the T&C section. You can find the appropriate information in this article or visit the William Hill website.

William Hill's registration process is as simple as you can imagine. Punters should open the website or app and click the “Join” button. Afterwards, the bookie will require filling in your personal information, including a full name, an address, an email and a phone number. Additionally, it is mandatory to agree with the terms and conditions and verify the account with a passport, an ID or a driving license if necessary.

Clients should click on the “Deposit” button to make a deposit. Your screen will show the available methods for your current location. Click the system you prefer to use and fill in some mandatory information, including the deposit amount, card number (if a deposit is made with a debit or credit card) and other relevant information.

William Hill bonuses work according to their T&C. Interested customers can scroll up to the “What types of Promo Codes do William Hill offer, and how to get them?” subsection of this article and get acquainted with all necessary terms and conditions.

Unfortunately, there is no information on how regularly William Hill comes up with loyalty schemes. At the time of this publication, no loyalty program was available for existing clients.

William Hill has different options to support customers when they face problems with promotional offers. There is a live-chat working 24/7 and Twitter (direct messages). Before the pandemic, the bookmaker had a phone number, which is now unavailable. If you want to contact the shops, you can do it by phone number +44 870 518 1715.

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