As LGBT people across the nation celebrate Pride Month and work to change public perspective, the ACLU of Wisconsin is taking a new look at the Badger State’s flag.

By appearances, the front is an official Wisconsin flag — with a sailor and a miner flanking a shield. But on the back, it’s revealed that the sailor and miner are actually holding hands.

The work was created, pro-bono, by global marketing agency VML.

Miniature versions of the flag were handed out along the Milwaukee Pride parade route and at a booth at Eau Claire’s activities.

The flags also be available at Walworth County’s Pride Fair Aug. 19 and Madison’s OutReach Pride Parade & Rally Aug, 20.

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