Unibet was founded in 1997 and has a number of licenses from a number of different countries including Malta, United Kingdom, Denmark, Italy, Australia, France, Belgium and Estonia.
The company employs around 650 staff, while it says it has 9.5 million registered users in 160 countries around the world.
Unibet is an active player in the market of mergers and acquisitions. In 2005, the firm bought the company MrBookmaker.com, while in 2007, it purchased Maria Holdings. In 2008, Travenet was bought, in 2011, it acquired EurosportBet and EurosportPoker and in 2012, it purchased Betchoice and Bet24.
In late 2012, it become common knowledge that a number of players who had positive balances had their accounts frozen. Unibet refused to explain why it had carried out these measures.
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