Lady Gaga demands – and gets – changes in Target’s giving
When Target asked Lady Gaga for a special edition of her latest hit “Born This Way,” the pro-equality superstar said no way unless the retail giant agreed to change its corporate-giving agenda.
Apparently, the Lady prevailed, reported Politico, under the headline “Lady Gaga and Target Unite for LGBT Causes.”
The singer objected to Target Corp.’s $150,000 donation last year to support a political action group backing anti-gay gubernatorial candidate Tom Emmer. He was loosely affiliated with a group calling for the execution of gays.
“That discussion (with Target) was one of the most intense conversations I’ve ever had in a business meeting,” Lady Gaga told Billboard.com. “Part of my deal with Target is that they have to start affiliating themselves with LGBT charity groups.
“Our relationship is hinged upon their reform in the company to support the gay community and to redeem the mistakes they’ve made supporting those (anti-gay) groups.”
Target has pledged almost a half-million dollars to pro-equality groups so far in 2011, according to Billboard.
Released two weeks ago, “Born This Way” is the fastest-selling song ever on iTunes. Elton John hailed it as a “gay anthem.”