Bet UK was launched in 2012 as an online casino in the UK. By mid-2018, an unsurprisingly huge online sportsbook for easy sports betting was also launched.
The LeoVegas-owned company is licensed by the UK Gambling Commission. It was awarded licenses to operate a casino on 1st November 2014 and for general sports betting on 29th April 2016. Bet UK also has a binding remote bookmakers license issued by the Revenue Commission in Ireland (25th January 2017).
The success of Bet UK’s sportsbook is mostly hinged on their partnerships with Newcastle-based marketing firm, Rocket X and tech giants, SBTech. While the former is in charge of its operations, the latter provides its sports betting technology.
SBTech sportsbook software has introduced several key features such as in-play betting, tailored promotions, and a quick pay-out system. These features allow a seamless betting process for punters across the world.
Per Similarweb, BetUK.com is ranked among the top 50 most visited gambling sites, globally. The bookmaker is recognized as the official betting partner of England’s top-flight rugby league, Premiership Rugby. Bet UK went a step further by replacing Royal Panda as shirt sponsor and betting partner of Queens Park Rangers (QPR).
Site and Apps
Bet UK’s website (betuk.com) offers multi-sports betting and casino games of great quality to customers even when on the move. BetUK.com maintains its traditional blue, white, and red to varying amounts. This forms a fine blend of colors and easy-to-spot tabs, sidebars, and buttons. It is also highly flexible, constantly updating features to match the needs of the market. A typical example of this is the addition of a “Euro2020” button on the homepage.
The home page offers options to select your preferred sports and betting mode, and view the blog, promotions, and much more — with just a click.
Upon selecting ‘In-Play’, you see a comprehensive list of live games across the most popular sports. This page is automatically refreshed to show the time and stats changes as the games progress. A mini list of these games is also displayed on the sidebar (in desktop mode), which saves the time spent switching between pages.
In-play betting has turned into a favorite of most modern players in the game. This displays events of the most popular leagues across the world. Key statistics to help influence your betting decisions are also available on the go.
Your Bet UK account can be accessed using your mobile device. You can find the Bet UK mobile applications for Android or IOS from the Apple Store or Play Store. On these devices, bets can be placed and casino games played.
Services
Bet UK has a relatively small number of casino games. However, its hundreds of games on offer come from some of the best and most talented software developers; such as:
- Microgaming
- Kambi
- NetEnt
- Red Tiger gaming
- Yggdrasil and much more
The Bet UK website has a neatly sectioned home page. Its six sections or categories make for an easy search of your preferred game. In the ‘live casino games’ section, games like ‘Live Roulette’, ‘Monopoly live’ and the ever-lively ‘Crazy Time’ can easily be found. The search bar at the top of each page can be used to quickly search for your preferred games or developer company.
The games offered on Bet UK are all-encompassing. There are over 30 different sports, with a decent offering. Some popular ones being;
- Football
- Basketball
- Rugby
- Cricket
- American Football
- Horse Racing
- Boxing
Customers get to enjoy a lot of flexibility and highly competitive odds (relative to some of the biggest sports betting companies in the UK) when placing bets pre-match and in-play.
Live
Bet UK offers a great service for its in-play betting section. Live games of most of its sports are available on offer. The cash-out feature allows you to collect winnings before the outcome of an event is defined. Here, the odds vary continuously through the course of the event.
The sportsbook offers live streaming of a handful of the games. The video display quality of the feeds on Bet UK is fair enough and available on its mobile versions. One of the most notable offers comes from their partnership deal with Premiership Rugby. This deal gets them exclusive rights to a live streaming feed of the competition.
Using the SBTech algorithm, Bet UK strives to give updated and accurate information related to events. However, the company warns that such information is “used as a guide only”, due to potential delays in live transmission. “In the event of any particular information (such as score, result, time of the event, etc.) being incorrect,” the disclaimer reads, “we assume no liability for it.”
Promotions
The welcome offer on Bet UK used to be sweeter when its sportsbook was launched in 2018. Previously, new customers received a £5 free bet and 10 free spins when the first bet of £5 or more was placed on a sports market of 1/2 (1.5) odds or higher.
Currently, the £5 free bet can only be accessed when a £20 bet is placed on an accumulator with at least four selections and odds of 4/1 (5.0) or more. Feel free to use your £5 free bet on any of your favorite markets immediately after your bet settles.
To claim your free bet, download the Bet UK mobile app through your phone’s App Store, register an account and follow the conditions stated above. While this offer is only available to new customers, existing customers of Bet UK can enjoy free bets during big events. Information about this is always made available on the promotions page. Also, claim your bonus card via this page to win 5 profit boosts.
Customer Support
The first point of contact whenever you need assistance is the help center. The help button is on the homepage of betuk.com. Here, the most popular questions are neatly organized into nine sections, namely;
- Account
- Deposit & Withdrawals
- Safer Gambling
- Sports
- Сasino
- Live casino
- Verification
- Source of Funds
- GDPR, Security, and other questions
If you find yourself confused over the sections, the bold search bar can help you out.
On the help page, a live chat feature is made available. I tried this out and, well, I have mixed feelings. First, the response came pretty quickly; literally within a few seconds, Impressive! However, the support agent had no answer to my simple question; “how many casino games do you guys offer, any precise number?” Probably an unexpected question, but I expected more.
The bookmaker can also be reached via major social media channels; Facebook, Twitter, Instagram, and YouTube.
Registration and Verification
It is important to note that registration is only open to residents of the UK.
Upon registration, your details such as your name, email, mobile number, and address information are required and electronically or manually verified using uploaded documents. This process is easy and efficient. You are likely to experience a slower verification process if your documents and ID information have any conflicting details.
Before a pending withdrawal can be successfully processed, you will be contacted via your registered email address for an identity verification process. If you want to know more you can contact the bookmaker’s customer service via email address verifications@betuk.com.
Financial info
You can easily make deposits and withdrawals in and out of your Bet UK account using PayPal and your Debit Card.
All withdrawals using a Debit Card can only be completed approximately 24 hours after they are initiated. This allows Bet UK to verify the pending withdrawal. While withdrawals using PayPal are processed immediately.
Under normal conditions, a withdrawal does not remain pending after seven days of being initiated. However, certain factors — like bank holidays — may extend your estimated withdrawal time.
Withdrawals can only be made to a bank account in the name of the Bet UK account holder. In other words, your Bet UK and bank account names should match. For the most part, withdrawals are completed using the same payment method used to make cash deposits. Where this is not possible, alternative payment details will be requested.
GBP – £ is the only accepted currency for payments.
A payout limit is a price cap on how much can be won from a sporting event, game, or combination of bets. This limit may apply — in varying amounts — to some or all of the services and is decided based on the sole discretion of Bet UK.
How reliable is Bet UK?
Reliability is the ultimate factor when considering where to gamble online. UKGC is a regulatory body saddled with the responsibility to issue licenses to companies compliant with its high standards. The UK Gambling Commission can suspend or revoke the licenses of offenders.
At the bottom of every page on betuk.com, the UKGC logo is shown, indicating a certification from the Gambling Commission. Clicking on it displays a statement that gives a clear answer to your question; “No regulatory sanctions have been recorded for this business”.
The website is also SSL encrypted; hence payments are safe and secure.
What’s Missing?
The UK market is quite a huge one in the gambling industry. However, how much benefit and profits Bet UK would generate from a more diverse market can only be imagined. With a few tweaks in the verification process, players across the world could gain access.
Overall, Bet UK has an impressive website. A minor edit to make the search bar more visible will help. Using the search bar, casino players only need to have an idea of the name of the game they desire or the name of the software developer. This eliminates the long process of manually searching through whenever you get stuck. Great feature, but hidden.
And yeah, the £5 bonus. You’d have to place a £20 bet on four different sports with, at least, 5.0 odds just to get a £5 free bet; Really? I could use a better welcome.
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