Leading crypto-first sports betting brand Sportsbet.io is bringing sporting legends to life thanks to revolutionary Direct Human Messaging from 2mee.
2mee’s technology will change the game for Sportsbet.io users by replacing onsite notifications with virtual sports stars such as ‘Holograms’, who will deliver offers and other relevant information to players in a novel and catchy style.
Joe McCallum, head of sportsbook at Sportsbet.io, said: “Thanks to 2mee, we can bring Sportsbet.io ambassadors to life for our worldwide users. Instead of standard notifications, Sportsbet.io players now receive personal offers and updates from sporting legends. This is a perfect example of putting our customers at the centre of the universe.”
James Riley, CEO at 2mee, said: “2mee has successfully developed a patented next-generation communications technology that actually sends “people” as messages across app and web channels. Technology should empower human experiences and deliver superior connectivity between brands and their audiences. 2mee does exactly that! This is especially true in such a cluttered digital market where even the top brands are often resigned to driving high-volume communications tactics for low-margin returns.
In a short period, we have seen our clients significantly raise their engagement levels, lower their acquisition costs, while driving up loyalty and retention, with Sportsbet.io being a prime example of what you can achieve when you rebalance human connection with technology. SportsBet.io is a brand that understands that dynamic and it is fantastic to be working with such a forward-thinking team.
Sportsbet.io is the first crypto operator to integrate hologram notifications to it’s core CRM strategy by using brand ambassadors
Since deploying the Hologram messaging service on the company’s website, Sportsbet.io has seen incredible levels of engagement from its customers – averaging 51% CTR, way above industry standards.