bike sharing

Madison’s bike-sharing program is on target to record its highest annual ride total since selling its first ride more than six years ago.

The Wisconsin State Journal reports that questions remain for Madison BCycle and other bike-sharing ventures about whether they should try to be privately run and profitable or operate like government-subsidized public transit.

The company’s executive director, Morgan Ramaker, says she’s expecting the company to log about 110,000 rides by the end of the year, up from more than 20,000 rides when the service began in 2011.

The company has 44 stations and 350 bicycles in the city.

Despite the company’s growth, it still receives an annual subsidy from parent company Trek. The company receives revenue from user feeds, advertising and sponsorships.


(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd,racist or sexually-oriented language.
Don't Threaten. Threats of harming anotherperson will not be tolerated.
Be Truthful. Don't knowingly lie about anyoneor anything.
Be Nice. No racism, sexism or any sort of -ismthat is degrading to another person.
Be Proactive. Use the 'Report' link oneach comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitnessaccounts, the history behind an article.